Why GWAP
Honestly, the industry has a problem. Good technology is everywhere and it's more affordable than ever. But somewhere along the way, contractors figured out that most clients wouldn't know the difference between a proper setup and a cheap one dressed up nicely. So that became the business model. We watched it happen one too many times. Homeowners sold mesh kits that couldn't cover a four-room flat. SMEs stuck with networks that dropped mid-meeting. Businesses paying maintenance contracts on systems that were never built to last in the first place.
When Green came up with the name, it wasn't a branding exercise. Guys With A Plan was a statement of intent. You don't show up without knowing what you're doing. You don't quote before you understand the problem. You don't fix something temporarily when you can fix it properly. That principle is baked into everything GWAP does. GWAP exists because we think the status quo is rubbish. Every job we take gets scoped properly, implemented precisely, and built to stay working. No shortcuts. No upselling. No pretending a band-aid is a solution.
Meet the team
"Reaper" Joey Chua
Director, Co-Founder.
Here's the thing about Joey. He was already three steps ahead before most people figured out which direction they were walking. Close to a decade in diplomatic service will do that to you. You learn fast that what people say they need and what they actually need are rarely the same thing. Joey got very good at reading that gap, across organisations, across sectors, across cultures. It's not something you can teach. You either develop it or you don't. He also saw the AI wave coming before anyone in the group chat was taking it seriously. Not as a concept. As something real and usable, right now. He named his Claude, Natasha, and started building her into how he thinks and works. While everyone else was still asking whether AI was overhyped, Joey had already moved on to figuring out what to do with it. At GWAP, Joey leads business development. He finds the opportunities, builds the relationships, and makes things move. If GWAP has a direction, Joey is usually the one who saw it first.
"Greeeenay" Shahrul Azlan
Technology Consultant, Co-Founder.
Shahrul did not get into technology because it was cool. He got into it because he refused to spend money on something he didn't fully understand. Wanted a PC. Taught himself how to build one first. That was it. That was the whole origin story. That same stubbornness, to actually understand a thing before touching it, turned into a career built entirely on hands-on experience. No formal training. No shortcuts. Just years of figuring things out properly, across network infrastructure and IT systems. He was also the one who brought the team into AI. Not with a pitch or a presentation. He just started using it, showed the others what it could do, and let that speak for itself. That's very Green. He doesn't evangelise. He demonstrates. The way Shahrul works hasn't changed much since then. He still starts at the root cause. He still refuses to reach for a solution before he understands the problem. Clients sometimes want a fast answer. Shahrul gives them the right one, which usually saves them money and a callback three months later. At GWAP, he runs all technical delivery. When he shows up, things get fixed. Actually fixed. He is also, for the record, the reason the rest of us have decent home networks.
"lemonerd" Peggi Lau
Co-Founder.
Ten years in multinational advertising teaches you one thing above everything else. Most problems look complicated on the surface and are actually quite simple underneath. Peggi got very good at finding the simple thing. In 2022 she was diagnosed with Glioblastoma Multiforme. GBM is an aggressive brain condition and it does not come with good odds. Peggi decided not to pursue western treatment. Four years on, she's still here, still working, and still usually the most prepared person in any given conversation. GBM didn't take her critical thinking. If anything it made her more precise about where she points it. She started using AI as an external processor, not to replace her judgment but to extend it. Her instincts stayed intact. What changed was the efficiency. She gets to the right answer faster now and with less noise. At GWAP, Peggi built the foundation. The brand, the positioning, the story the company tells about itself. That's all her. She thinks in systems, works in frameworks, and has a tendency to have already considered the thing you're about to suggest. She is also, despite everything, still the most organised person in the group chat.